Are you convinced you’re doing everything you can do to market your business online? You probably have blog posts, photographs, and client testimonials – all the things you’re supposed to have. If your list of great content doesn’t include videos, though, you’re missing out.
The Lowdown on Video Marketing
Video marketing is hugely popular with internet users. While people might not make time to read a couple of thousand words, most will take a few minutes to watch a short video. If that’s not reason enough to add video to your content, here are a few statistics that might help you make the leap:
- 55% of all internet users watch video online at least once a day, and 78% do so once a week
- Online video accounts for 50% of all mobile traffic as of 2015
- 81% of all brands feature videos on their websites
- Just using the word “video” in the subject line of an email boosts open rates by 19%, and click-through rates by 65%
- Internet users stay on sites that have video an average of two minutes longer than sites that don’t have video
You have to admit, those are some pretty impressive numbers. In case that’s not enough to convince you, the next step is to learn about some of the concrete benefits of video marketing.
What Video Marketing Can Do for Your Business
It’s no accident that video marketing is so popular. Most marketers find video marketing to be an effective way to communicate with existing customers and attract new ones. Here are just a few of the ways getting into video marketing can help you:
- It can boost your SEO. You might not be aware of this, but YouTube (which is owned by Google) is actually the world’s second-largest search engine. It’s also the world’s third-most trafficked website. Not only is YouTube a great way to share your videos, the information you include (such as keywords and links to your website) can boost your search ranking, and that’s a big benefit.
- It can increase conversions. Research shows that customers are about 80% more likely to convert on a page that includes video – and they’re 64% more likely to make a purchase.
- It encourages social sharing. Videos are some of the most popular content on social media sites like Facebook and Twitter. In fact, Facebook has recently added features like auto play and view count to its embedded video player, and Twitter now has a native app that allows viewers to make and edit videos up to 30 seconds long.
- It gives you a leg up in marketing to mobile customers. As mentioned earlier, videos account for about 50% of mobile traffic – and 40% of customers say that video on a website increases the chances they will make a purchase using a mobile device.
The benefits are undeniable.
The thing that ends up stopping a lot of local business owners from using video marketing is that they can’t get past a string of questions like these:
Aren’t videos expensive to make?
Don’t I need to know a lot of technical information to make a good-looking video?
What about equipment?
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